The 116th Zimbabwe Agricultural Show (ZAS) is running at the Harare Show ground under the theme “Powering Growth: Where Agriculture, Technology and Commerce Converge.”
This year’s edition has drawn 640 exhibitors, a 4.4 percent increase from last year, with all exhibition halls fully subscribed which is a clear sign of growing confidence in the show as a hub for business, innovation and market access.
But Harare is not the only stage. From Kadoma to Mutare, Bulawayo to Masvingo, agricultural shows unfold across Zimbabwe throughout the year, each timed to its region’s farming calendar and local priorities. Whether it’s the flagship national show or a district-level exhibition, the value to farmers remains the same: a rare, concentrated opportunity to see, learn and connect in one place.
These shows matter because farming today is no longer just about the land, it’s about knowledge, technology and networks. At ZAS 2026, organisers say the goal is to increase awareness and adoption of modern agricultural technologies, strengthen collaboration across agricultural value chains, and enhance linkages between producers. Farmers who attend don’t just view exhibits but they walk away with new techniques for climate-resilient production, direct conversations with seed, fertiliser and chemical suppliers, and honest exchanges with fellow farmers who’ve solved the same problems they’re facing.
This is your call to action: whether you farm five hectares or five hundred, make time for an agricultural show near you this season. Bring your questions. Compare products side by side. Ask the hard questions of suppliers. Sit in on a conference session. Talk to the farmer at the next stand.
Zimbabwe’s agricultural growth isn’t built in isolation, it’s built at gatherings like these. Don’t just farm. Show up, learn, connect, and grow with the sector.