The fact that agroecology and other sustainable food production practices are gaining ground against industrial agriculture practices is no longer debatable. However, there is still a lot of work to make agroecology products more consumer-centric. That means proponents of agroecology and sustainable consumption have to re-invent creative ways of promoting agroecology products without using scientific nutrition-driven terminologies like carbohydrates, proteins and balanced diet that are not palatable to the majority of consumers who struggle to make sense of the science within food.
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