As Zimbabwean farmers brace for a potentially harsh 2026/27 summer cropping season amid forecasts of a strong El Niño, LANDRIX Agro (Private) Limited is turning the spotlight on preparedness, productivity and farmer empowerment through its Kohwa Pakuru 2.0 Promotion. Bringing together key players across the agricultural value chain, the initiative seeks to make farming more rewarding while equipping growers with the knowledge, quality inputs and technical support needed to navigate climate risks, sustain production and build more resilient farming enterprises.
Landrix Kohwa Pakuru 2.0 Promotion is an ambitious private-sector-led initiative aimed at stimulating farmer participation, raising agricultural awareness and strengthening preparedness for the 2026/27 summer cropping season.
At a time when forecasts point to a potentially super El Niño, raising concerns about below-normal rainfall and its implications for agricultural production, Landrix Kohwa Pakuru 2.0 Promotion seeks to turn climate uncertainty into an opportunity for greater farmer education, innovation and resilience.
Beyond the excitement of winning prizes, Kohwa Pakuru 2.0 is designed to encourage farmers to remain actively engaged in agriculture, make informed production decisions and adopt appropriate technologies and farming practices that can improve productivity under increasingly challenging climatic conditions.
Launched virtually on Tuesday, the promotion attracted more than 50 participants representing seed houses, fertiliser manufacturers, agrochemical suppliers, veterinary medicine providers, stockfeed companies and hardware businesses, demonstrating the importance of coordinated private-sector participation in supporting agricultural development.
Running from November 2026 to February 2027, the promotion will combine farmer engagement activities, technical training, product awareness and attractive rewards to bring agricultural solutions closer to farming communities.
One of its major objectives is to bridge the information gap between agricultural input suppliers and farmers by creating opportunities for direct engagement, product education and practical knowledge-sharing. Through training sessions conducted across Landrix branches and farming communities, farmers will receive guidance on climate adaptation, appropriate input selection, emerging agricultural technologies and improved production methodologies, supported by a collaborative network of agronomists.
Landrix executive, Japhet Dakwa, said Kohwa Pakuru 2.0 builds on the achievements of its predecessor, with participation expected to expand to as many as 40 partners this season.
“Kohwa Pakuru 2.0 will introduce an exciting rewards programme with instant prizes, weekly prizes and major grand draw prizes,” he said.
Farmers purchasing qualifying products at any Landrix branch during the promotional period will stand a chance to win a range of prizes, including motorbikes, branded merchandise, agricultural inputs and equipment.
Importantly, the promotion is open to smallholder, medium-scale and large-scale farmers, reflecting the recognition that agricultural transformation depends on the participation and productivity of every farming category.
“We should leave no farming sector behind,” Dakwa said.
The inclusive approach is particularly significant for Zimbabwe, where smallholder farmers remain central to national food security and rural livelihoods, while commercial and medium-scale producers play an important role in supplying markets, supporting agro-processing and driving agricultural investment.
The competition element is expected to inject excitement into the agricultural season while encouraging farmers to engage with participating brands, explore available agricultural solutions and make purchases that support their production requirements.
“At the centre of the initiative is a strong message of hope, resilience and preparedness. We believe even in the face of projected El Niño conditions, farmers should not abandon their fields or lose confidence in agriculture. Instead, they should embrace climate-smart agricultural practices, adopt suitable crop varieties, use appropriate agricultural inputs and improve their farming methods,” he said.
The promotion is in sync with national interventions such as Pfumvudza/Intwasa model, conservation agriculture, agro-ecological tailoring, timely planting, moisture conservation, drought-tolerant crop varieties and livestock enterprises.
These interventions are particularly important as farmers prepare for a potentially difficult rainfall season. By equipping growers with practical knowledge, the promotion seeks to minimise production risks, encourage efficient utilisation of scarce resources and safeguard investments in crop and livestock production.
Another important dimension of Kohwa Pakuru 2.0 is its potential to strengthen relationships across the agricultural value chain. By bringing input manufacturers, suppliers, technical experts and farmers under one promotional platform, the initiative creates opportunities for greater awareness of available products, improved access to technical advice and stronger linkages between agricultural businesses and their customers.
For participating businesses, Kohwa Pakuru 2.0 provides an opportunity to increase product visibility, demonstrate the value of their solutions, engage directly with farmers and contribute to a more informed and competitive agricultural marketplace.
For farmers, the benefits extend beyond the possibility of winning prizes. Access to technical knowledge, exposure to appropriate technologies, improved understanding of agricultural inputs and interaction with industry experts can contribute to better production decisions and stronger farm-level performance.
Ultimately, the success of the 2026/27 agricultural season will depend not only on rainfall patterns but also on the preparedness, knowledge and decisions made by farmers, supported by effective partnerships across the value chain.
Landrix Agro, a locally-owned agro supplier, supplies fertilisers, seeds, agrochemicals, veterinary medicines and stockfeeds through its nationwide branch network.
Through Kohwa Pakuru 2.0, the company and its partners are seeking to demonstrate that investing in farmer knowledge, confidence and participation is just as important as supplying the inputs needed to grow.